Xbox CEO says RAM crisis means radical new business models needed for Project Helix

Xbox CEO says RAM crisis means radical new business models needed for Project Helix

fr: Polygon.com – News at https://www.polygon.com June 10, 2026 at 10:46AM Sharma told Fortune that Microsoft “must think about other options” about how to market game consoles, from pricing plans to partnerships, in the face of hardware that will be too expensive for a mass audience. And, while she reiterated plans for Project Helix — the next-gen Xbox, a high-end,… 

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